Powr Earth Summit | REPLAYS

Desirability & transition

MARCH 15, 2024

How can we arouse desire, awaken the masses and conquer citizens’ available brain time to put it to work for the transition? The closing ceremony of the first edition of the POwR Earth Summit concluded on the notions of desirability, envy and… love.



Flora Ghebali

Entrepreneur, essayist, lecturer, author of “Le Syndrome de la fourmi”.


Thomas Parouty

Founder of MIEUX, a committed CSR communications agency

“We urgently need to reinvent communication. In Belgium and Quebec, sobriety means “voluntary simplicity”, so we don’t hurt ourselves as much. We need to put the past and old economic models behind us and reinvent new ones with more love and more generosity.”

Thomas Parouty

Agence Mieux


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